I used to run an online forum, showing google adverts. I also had a couple of them dotted around the most popular pages on my personal website.
I set them up years ago and averaged about £80/month. I was just thinking a couple of months ago that I'd not seen any "You've got payment" emails. So I went to check on my account, and despite serving a ton more traffic these days advert revenue just dropped through the floor.
I guess it is adblockers which killed the income for me. Anyway it was nice while it lasted, and I figured I'd just remove the adverts to increase page load-times.
I suspect if you have more niche content, or more tightly integrated adverts than Google Adwords you could probably still do OK. But adblockers really did rise from nowhere to become extremely common.
I set them up years ago and averaged about £80/month. I was just thinking a couple of months ago that I'd not seen any "You've got payment" emails. So I went to check on my account, and despite serving a ton more traffic these days advert revenue just dropped through the floor.
I guess it is adblockers which killed the income for me. Anyway it was nice while it lasted, and I figured I'd just remove the adverts to increase page load-times.
I suspect if you have more niche content, or more tightly integrated adverts than Google Adwords you could probably still do OK. But adblockers really did rise from nowhere to become extremely common.