>"how much ecommerce will they generate compared to other markets?"
For a company the size of Paypal, not enough to justify the political risks entailed by entering those markets. But startups are not the size of Paypal. 1% of Nigerians is still 1.6 million people. Paypal can afford to cut out large portions of the world. The company that solves the problem will have an advantage.
Considering the degree to which internet entrepreneurship has been established in Nigeria (even if exploitive), the construction of WACS and its high bandwith connection to Europe, its oil reserves and its native English speaking population, Nigeria has some real strategic advantages.
For a company the size of Paypal, not enough to justify the political risks entailed by entering those markets. But startups are not the size of Paypal. 1% of Nigerians is still 1.6 million people. Paypal can afford to cut out large portions of the world. The company that solves the problem will have an advantage.
Considering the degree to which internet entrepreneurship has been established in Nigeria (even if exploitive), the construction of WACS and its high bandwith connection to Europe, its oil reserves and its native English speaking population, Nigeria has some real strategic advantages.
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