That could be a big conflict of interest though. What if the intelligent financial decision is not in line with your morals?
I am all for people running away from investing in these companies, but in reality that is a conflicting request of an investor and not something anyone who is focusing on returns will have much patience for or interest in. I just don't think it's going to convince real investors.
Then you've identified the "real investors" who are exactly the class I'm talking about. If money is more important, and the cost to society less important, in their value system, they are as much a part of the problem as the actual perpetrators that they're paying.
A conflict of interest indicates that you have a choice between two goals. Choose money, and you've lost my respect. And business, when it comes down to that.
I am all for people running away from investing in these companies, but in reality that is a conflicting request of an investor and not something anyone who is focusing on returns will have much patience for or interest in. I just don't think it's going to convince real investors.