>Assuming that only half the US population follows (consumes, pays) for NBA related products
I would say at most, 10% of the US consumes/pays for NBA related products. NBA finals are estimated to have 15M viewers last year, so even doubling that you're only getting to 10%.
I would say at most, 10% of the US consumes/pays for NBA related products. NBA finals are estimated to have 15M viewers last year, so even doubling that you're only getting to 10%.