I think the part that confused me was the idea of one side in the culture war forcing companies to bow to China, as a tactical manoeuvre. I just can’t see the “unwoke” segments siding with China.
After reading further reply, I understand the idea as this: the "unwoke" side of the culture war sees a company proclaiming to be woke, and to expose them as hypocrites they do something that forces the company to either defy China or to reveal that their woke marketing is full of crap.
