Putting aside the metaphors, Google's growth is not coming at the expense of Apple's profits. Nor are Apple's seemingly perpetual revenue and profit gains coming at Google's expense. They are attacking different problems from very different angles.
With only three or four percent of the market, Apple swallows up more profit share than the largest three phone makers combined (in the neighborhood of 40 percent). That's an astounding number, and it doesn't even include non-phone devices. At the same time, Android had tremendous growth in 2010, inevitably passing Apple in unit sales rate. It's a bit glib to simply say Google therefore beats Apple in 2010. There is nuance, and either company can be painted in the foreground.
With only three or four percent of the market, Apple swallows up more profit share than the largest three phone makers combined (in the neighborhood of 40 percent). That's an astounding number, and it doesn't even include non-phone devices. At the same time, Android had tremendous growth in 2010, inevitably passing Apple in unit sales rate. It's a bit glib to simply say Google therefore beats Apple in 2010. There is nuance, and either company can be painted in the foreground.