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Interesting anecdote, but holy minimal-effort-article-writing, Batman:

> Have you ever heard of the “Ratner effect”?

> Well by the end of this post you will know what it means.




While long-form writing is an enjoyable endeavor, I appreciate the direct approach most of the time.


There's a hundred variations of this story on those bottom of the article news feeds type "surprising" story blogs. Good luck finding one with effort!

Wikipedia is probably the best bet.


Yeah the writing and formatting were really poor, they've since changed it to theHustle's article on it, which is at least a marginal improvement.




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