Many service companies would love to be product companies. If your automated deployments can be turned into a product, that may be something very valuable to the company. E.g. 37 Signals / Rails.
OTOH, it may be easier for you personally to implement it and sell them on it once you've validated the model, externally.
OTOH, it may be easier for you personally to implement it and sell them on it once you've validated the model, externally.