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In the end, it's an arms race, and I don't think either side is giving up on it anytime soon. The only thing that concerns me is that one side has way too much money, while the other side has way too much time.

Let's see who wins.




There is no winner here. Its Whac-A-Mole. Ad companies try some kind of new technique to stop their ads from being blocked.

Users innovate new ways to block them. Its a never ending cycle.


the point of the article is that the wars is over.

money won by enlisting the corrupt law makers. from now on, content will have DRM (e.g. netflix) and if any adblocker even tries to touch it, the creators can be jailed.

now if you want to create/contribute an adblock, besides time, you must have impeccable opSec or also be willing to do time in jail.


Why hasn't google used this on youtube?


No idea - if you are a publisher AND the ad network, why not just serve ads from first party domain, indistinguishable from content?




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