Envy Labs has really been a model citizen in the Ruby community. With the release of Zombie for Rails, the podcasts/videos/blogposts, and now the cheat sheets. Kudos to them. I hope to see more and more dev shops following in their footsteps.
Cheat sheets in general are pretty awesome. I, for one, have five or six of them plastered all around my desk at work, for easy access. vi shortcuts, CIDR notation, TCP/IP stack... things that I need to access frequently are most easily read from a simple cheat sheet.
if it's useful internally, then I can't think of a better form of branding than tidying up the formatting, slapping a logo on the bottom and knowing that it's going to be downloaded and referred to by the people most likely to require your specialised services. For that matter I was planning on tidying up and releasing the ones I created for myself to learn the framework at some point, and I have no desire whatsoever to sell my services as a programmer (nor should any sane person want to hire me).
I have to wonder what the motivation for releasing it as a 10MB(!) pdf was though.
You know the sort. I'm currently de-flashing a website where google can only see the <title> tag. Everything else is an image or a flash, and even the flash when torn apart is mostly pictures of text and individually placed characters… but it remains true to the designer's vision. A pity no one ever sees it because it is unsearchable.
(It also would have been nice if the flash artiste had delivered the source files, but then I suppose he was afraid someone would sully his masterpiece.)