As a broad rule, typically 20% - 30% retail markup on fashion merchandise. | Hacker News

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		joshklein on Dec 29, 2010 \| parent \| context \| favorite \| on: The Oatmeal (online cartoon) earns ~$1000/day As a broad rule, typically 20% - 30% retail markup on fashion merchandise.

jaybol on Dec 30, 2010 [–]

For many t-shirt brands, typical cost to produce is $3-5 or so, with wholesale to stores at $9-12, retail at $18-24

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