Probably OCaml. While it's been around much longer, it's never really reached mass acceptance (though does get used here and there). Rust is newer but I'd estimate it's already more used, and its adoption in industry is growing quite quickly.
This is probably to do with the fact that OCaml doesn't necessarily solve any problems that are apparent to businesses, whereas Rust solves the very apparent "manual memory management makes massive vulns trivial" problem.
I'm not sure which language is actually more approachable for someone trying to learn it from scratch though.
OCaml is very popular in academia though, especially in the field of theoretical computer science and formal verification. Coq, Frama-C, Flow, CompCert, etc are all written in OCaml. Heck, if you are running a graphical GNU distribution chances are that you have installed FFTW, which is written in OCaml. The "industry" is not the only thing that matters when considering the adoption of a language.
This is probably to do with the fact that OCaml doesn't necessarily solve any problems that are apparent to businesses, whereas Rust solves the very apparent "manual memory management makes massive vulns trivial" problem.
I'm not sure which language is actually more approachable for someone trying to learn it from scratch though.