Having recently been in college, I know first hand how addicted people get to facebook, always having it open in a tab. This looks similar because now the information isn't stagnant and always available, it's constantly changing. If you don't check it, you might miss out on that cute guy/girl who noticed you, and everyone is always looking for that..right?

I think it's a great idea - but just as quick as it's blowing up, it can also deflate imo. As someone else mentioned, it shouldn't get that chatroullette syndrome, where every post from a girl is met with "down to fuck??!!" and "here's a pic of my penis ___". If it gets labeled as "stalker, creepy, gross, lame" by girls and they leave, guys will obviously follow suit...something to watch for