I seriously think the idea of charity is flawed. There are so many things wrong with it, that it's really hard for me to put that into a comment.
Another point, quite important and often forgotten, is that people actually think, if they put some money in charity they did a great thing today. With a bright smile they walk on the street of their own city, letting drugs, raping, bad school education, homeless people and so on just happen. But that's okay. They come in heaven now, because they did charity...
But hey, when it is a company it must be better. Because they at least themself should know that it actually is a marketing campaign they are doing and not helping people.
Another point, quite important and often forgotten, is that people actually think, if they put some money in charity they did a great thing today. With a bright smile they walk on the street of their own city, letting drugs, raping, bad school education, homeless people and so on just happen. But that's okay. They come in heaven now, because they did charity...
But hey, when it is a company it must be better. Because they at least themself should know that it actually is a marketing campaign they are doing and not helping people.