"Ethical and socially responsible practices are simply good business, resulting not only in favorable image, but ultimately in increased sales."
That's exactly the point. It is not a selfless good deed, but just another transaction. Spend 20 million (not a huge amount for an ad campaign) get some good PR.
I am not saying that it is evil, shady or even questionable. But it should not be perceived in the same way as an individual donating a part of their income.
An individual donating probably means that they value some other things than money. A corporation donating means that they want "favorable image and ultimately increased sales".
That's exactly the point. It is not a selfless good deed, but just another transaction. Spend 20 million (not a huge amount for an ad campaign) get some good PR.
I am not saying that it is evil, shady or even questionable. But it should not be perceived in the same way as an individual donating a part of their income.
An individual donating probably means that they value some other things than money. A corporation donating means that they want "favorable image and ultimately increased sales".