Personally, I would rather they remove ads from YouTube videos. YouTube is a great channel for learning, but is becoming marginalized by needless, annoying crap popping up. Instead they have done what the rich always do, make a small, visible allocation of their profits to a "cause" that is easily marketed. They will certainly derive more revenue from increased traffic due to this advertisement than it cost them, and they get to feel warm and fuzzy about it at the same time.
This is not HN worthy.