It is difficult to assess which company is more 'good' or 'evil' nowadays. Microsoft did a lot of good by competing with UNIX in the 90s (Windows NT was cheap compared to UNIX). They also did bad with their embrace & extend and other anti competitive behavior.

Microsoft is a much older company who recently transitioned from being a proprietary software company selling licenses to a company who sell that but who also do services such as cloud (Azure) and who also do all kind of FOSS and tracking (Windows 10).

I fear the future is going to be that the poor are paying with their privacy/time/focus (as a result of advertising and tracking), while the rich buy licenses to pay off the licenses. Heck, it is already like that. My Scrabble clone application (Wordfeud) costs ~3 EUR in the Play Store. The free version costs nothing, but shows ads (not sure about tracking). I figured 3 EUR is a good deal for me for a perpetual license to never see ads. However, 3 EUR for me could be a lot of money for someone who's more poor than me.