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"Incendiary" is relative to tribal group though.

Such things have existed for quite awhile. The difference over time is that they are becoming more common and more frequent, while disseminating them got easier and easier. Still, we only rarely saw quite the same kinds of viral common conflagrations of outrage as we have today versus what we had in the cell-phone camera and viral emails era. The structure of the social media of today is vastly different and omnipresent.

https://www.youtube.com/watch?v=rE3j_RHkqJc

Technologists recognized the addictive power of games, applying those dynamics to social media. We tried our hardest to increase engagement, and that drew technologists into combining gamification and viral discovery to amplify outrage on social media.

Now we're in 2019. Looking back on it all, is it really any surprise? Now we're in 2019, and it seems like society is ready to let multinational corporations who have access to tremendous amounts of information about us, to monitor, censor, and censure us for "wrongthink." What could possibly go wrong?



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