Indeed, it's cyclical. About 7 years ago there was a social media platform buying spree. Salesforce bought Radian6 and Buddy Media (for ~$700M). Oracle bought Virtue for $300M. Google made its own acquisitions in the space (Wildfire).
But now, Salesforce now has a bigger war chest to play with.
But now, Salesforce now has a bigger war chest to play with.
Looks like BI is the new hotness.