I didn't know it was venture backed. I am having a hard time imagining that as a swing-for-fences, 100x-1000x return kind of business. It sounds more like the kind if thing where a cash strapped business works out a long term deal with an understanding property owner who has maker kids constantly asking for a better 3-D printer.
If you knew anything at all about their funding you would know thats not at all why they got funded. Print is crazy expensive and eventually the muse ran out.
Can you elaborate? "Print is expensive" isn't a great reason for an investment fund to pour millions into a magazine publisher. What was the potential upside?
Consider that the washington post was purchased for $250M. That was about four months current revenue. Admittedly Make Magazine is great but probably not pulling in $700M annually.
If they could have convinced a "famous tech billionaire" to purchase Make as a vanity project / property ...