> high-demand religion I would guess would be some sort of fringe cult?
Typically less fringe than you may think. Quoting "Visualizing the Transition Out of High-Demand Religions":
> Subjects include disaffiliated Mormons, Jehovah’s Witnesses, and Fundamentalist Protestants
Typically these groups express many of the same characteristics as "mainstream" religions due to their age, and share the same elements driving religious decline.
Typically less fringe than you may think. Quoting "Visualizing the Transition Out of High-Demand Religions":
> Subjects include disaffiliated Mormons, Jehovah’s Witnesses, and Fundamentalist Protestants
Typically these groups express many of the same characteristics as "mainstream" religions due to their age, and share the same elements driving religious decline.