Probably referencing the use of the phrase "scientifically proven" and doubting the assertion being made and that there is in fact "science" that backs it up.
I think the intention is a quote rather than a scare quote.
It's a little awkward to quote a single word like that. In that circumstance the following words "... you're referring to" serve the same function. But it does highlight the notion of "you were looking for science, here is science".