Some authors such as Houellebecq count feminism as part of the atomising dynamic of neoliberalism. His idea is that sexuality becomes a parallel but no less commoditized market that works both bin tandem with and apart from the economic one. In this case the free choice of partners means that most people compete to get the attention of the partners with the best possible sexual capital, while many fail to have any partner at all if below a certain threshold of such capital.