Don’t focus on the competitors. Focus on the customers. Drop the analogies and say what you are.

You are totally right, I used the comparison to have a reference in people's minds, But I think it's was the last time I use this comparison.

Apple is even a more unreasonable comparison. Do you build hardware and a complete software experience for the customers who buy your hardware? Well then no, you shouldn't compare yourself to Apple.

Do they intend to?

They might, but that's a rather uphill battle.

best comparison would be Nextcloud.

'NextCloud' is what we are today, but I think it's not really relevant.

I've dared the Google comparison, because in my point of view, It's THE company who is changing the world.

so, you are saying you are going to change the world by imitating Google? Good luck with that.

Besides the opaque sign-up scheme and a total disregard for standards (your calendar/contacts "sync" integrates with which clients?), even today your project is much less than Nextcloud...

I actually want Bloom to be compatible with Nextcloud.

so, rewrite v3 (currently there's no such thing as standard's support. it's all a thin wrapper around S3.)