Not GPP, but in the tl;dr please state what you offer, not what you think you are ("a free and open source 'Google'"). Tell me what you offer and I'll decide what you are to me.
Bonus points if you can describe the benefits of your offerings without making me read a manifesto.
I've tried to make it clear by appending a summary at the top of the blog post and a big visual banner at the start of the offering (to catch the eyes of those who will speed scroll). But apparently it's not enough. I'll try to fix it.
No. Stop saying you're a new Google in the TL;DR. You have some Google-style services and an app; list them. Summarize the philosophy at the end of the TL;DR in one sentence max. Cover the community model (open source self hosted, paid service, federated blockchain something, etc) so people understand what's going on past the software.
We already know the critiques about Google. Nobody cares about hearing them again. We don't want an essay.
Tell us, in specific detail, what (a) bloom is and (b) how it addresses specific issues with Google.
Is this just about privacy/advertising? Is it about hosting your own stuff? Is it about the poor customer support Google has? The shutdown of services? The intelligence concerns with the us government?
We don't want to hear another nerd voice complain on the internet. None of it will be new. Focus on what you're offering.
Bonus points if you can describe the benefits of your offerings without making me read a manifesto.
Best of luck!