> There is going to be a content filtering approach that doesn't require folks give full access to all browser activity to a third party.
FWIW that's how content blockers in Safari have worked for while now. I've always been surprised at how accepting people are of using a browser from an ad company.
Right, iOS also historically had a finer grained / more on point permission model than android, and I've liked that approach. Apps can request permissions that reasonably connect with their activity. The pop ups to provide that permission usually make sense (I generally say no to access all my contacts etc).
FWIW that's how content blockers in Safari have worked for while now. I've always been surprised at how accepting people are of using a browser from an ad company.