Related to "Customers who know what they are looking for will search for it in the way you expect", many people don't understand that a search engine works by matching text strings (albeit in an often sophisticated way). They see it as sending commands that the search engine understands, and will then find results for...
I know VSCode had an issue where people would type whole sentences into the settings search bar. They got around it by incorporating some of Bing’s NLP logic. Goes to show, even amongst the “technically inclined” (those who not just use VSCode, but also try modify things in it), this still holds.
