Sure, but how many jobs have you had where everyone needed to make quarterly numbers, to the detriment of building something for something for future generations? Money shouldn't be the sole signal of success in society. We have enough (too much of) that already.
I think there's a larger issue of flawed heuristics for progress. The kind of memetics this article is talking about is one such heuristic. Going for the money is another.
They are both potentially flawed in their core if the expectation is that they will solve our societal issues. They are both memes in that they are evolved to propagate themselves. And that's what they do best.
