Looks to be different. FreightHub is a forwarder, this looks to be a trucking brokerage. For most trucking within the United States, the company you contract with to move your stuff doesn't actually own the trucks. You're dealing with a broker who matches your order to a trucker on the backend. The truckers are independent owner/operators or employees of large truck lines like JB Hunt, etc.

The better comparison would be to Uber Freight and Convoy, who seem to be operating on the brokerage model.