I was thinking development costs. It's basically free to run a computer program. And the hardware is relative cheap too, compared to developing the software. I think it's really weird that the price of software is a race to the bottom, which affects the quality of the software, and kills innovation. "Software as a service" sure have artificial costs, like two orders of magnitude higher price running it in the "cloud" compared to hosting it on a service provider of your choice. But how else are we supposed to pay for the developing costs? Via advertising!?