It's going to be a similar situation to cell phones. When you purchase the product, you know that it will be slow some times outside of your control, but that's the trade off for being able to get connectivity almost anywhere. With no hassle as long as you can see the sky. On your boat? Sure! On your farm 30 miles from anything? Sure!

It will be interesting to see if they geo-lock the base stations or will allow you to move them and then re-calibrate/re-register your location for load balancing.