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> What are some other examples of American restaurants that followed this playbook?

I would argue Panda Express is spiritually similar in some ways.



On some ways, but I think PF Chang’s is perhaps a better example because it’s more sit down like BdB, whereas PX is more fast food and it also goes a bit over the top with regards to iconography and imaging. For Americana, probably Armadillo Willy’s.


Armadillo Willy's is an awfully local reference. They only have a few locations relative to the other chains mentioned in this thread, and the furthest from the South Bay is in Dublin.




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