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I'm starting to recognise that the Internet —despite all its potential benefits— is a platform to streamline the process of lying to each other. Occasionally political, occasionally commercial, and very often social white lies. The instant access it affords us is being exploited by everybody to affect how we think, what we buy and who we like.

It's very rapidly becoming much worse. Machine learning will adapt to people faster than legislation can protect them. And most of all, I don't know how we reverse all this.That's what really scares me. I usually have an answer for everything. All I've got here is: unplug all the things.



Do you think there's a qualitative change here, though? People have been lying face-to-face, in various degrees, for those and other reasons forever.


Absolutely.

We shop in an environment where we are being told what other purchasers thought about it. "Fake news" (made-up clickbait, not the Trumpian term for non-news) spreads like wildfire, polarising anybody who takes it face value.

You can argue that the exposure to these lies is entirely self-inflicted, but that's how society has moved on. The real question is if we can successfully wean ourselves onto something better.




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