I wonder if the $10/mo price of Spotify has anchored listeners to a low price that Spotify can't get out of. Spotify will need to pull more money in to be able to give musicians more money per stream. Even if they were able to increase revenues, musicians will need to be able to claim a bigger part of that pie.
This is an interesting point. Netflix has survived multiple price increases over the years, but they offer content that isn't available anywhere else. I think what will probably happen is one music streaming service will raise prices and the others will eventually follow.
