I would say arguably they ARE still world class. It is just most people don't need or cant justify their price tag when competition has caught on with clear Roadmap and sustainability.
So basically they have a shrinking value proposition and they are rising prices. ( Why does that sound so much like Apple, Now I am worried )
I love my earpods and I think it shows they still are at the top when it comes to innovating on consumer devices.
Using Apple Pay also makes so much sense for the consumer as it limits your CC data being at every retailer since Apple Pay tokenizes the sensitive information.
If you want to see where Apple is going, checkout the Apple Healthkit API:
While it is too soon to say that Apple will own the market, Apple is the only big tech company that has positioned itself for privacy and trust, giving it the best chance to own this market of the big four.
So basically they have a shrinking value proposition and they are rising prices. ( Why does that sound so much like Apple, Now I am worried )