It will be interesting to see more and more insurance companies offering discounted/free Apple Watches. Fitness + accurate monitoring of heart activity + whatever's coming next makes for a powerful combination.
It’s pretty common in the U.K. where health insurance packages offer Apple Watch / Fitness trackers and gym memberships for them it’s a no brainer if even 1 out of 50 insurers would alter their lifestyle it would more than pay for itself.
