1. True regarding minimums. But ultimately depends on what your objective is. A company like Retargeter doesn't have minimums as high as some of the larger networks due to the type of campaigns they run.
2. Many use DFP, but many also use Microsoft ATLAS, Open X (an open source ad server), among others.
3. Definitely true. Shouldn't be a problem as long as you stick to the more well known names in the space. Another concern with lower quality networks is click-fraud.
2. Many use DFP, but many also use Microsoft ATLAS, Open X (an open source ad server), among others.
3. Definitely true. Shouldn't be a problem as long as you stick to the more well known names in the space. Another concern with lower quality networks is click-fraud.