I burst out laughing while reflecting on how good the Tobias van Schneider design is. The use of typography is absolutely marvelous. Thanks for sharing!
> Which makes me think, where do we draw the line in terms of web page size?
We look at the business case. TVS' website would be a disaster if it was targeted at the general public, with millions of hits each day. But it's not. His work on Spotify however does have to be optimized for that audience.
His personal site however can be whatever. It's showcased on industry sites like awwwards.com and the like, and those sites are all form, no function. In this environment, Pretty = useful, because it makes his work more noticeable, which is good for getting consulting work.
I don't know if his site is getting a hug of death but it took almost 50sec (16sec DOMContentLoaded) to be completely finished loading. It's a beautiful site though.