My guess is that is has to do with IKEA's improving smart home trend [0]. I like the fact that the work with all three major platforms so I don't necessarily have to be all in on one if I decide to switch in a couple of years: "Trådfri [has] compatibility across Apple HomeKit, Alexa, and Google Assistant".
Seconded that. I switched to Ikea lamps back in the CFL days and today use their LED bulbs and lamps with no problems at all. Of course they're not manufactured by Ikea, but whichever is the maker it seems a very reliable one.