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That might not even be a Whorfian effect. Perhaps the act of learning the word for a color involves spending time looking at the color, as well as practice at identifying it, so you prime your visual system in a way that could happen even without language. I propose that if you gave someone wordless practice with a color (for example by asking them to sort objects) they would see all of the same time improvements.


The article address this objection:

"""

To determine if words were being automatically (and perhaps unconsciously) activated, the researchers added the following twist: they asked their Russian participants to perform a verbal task at the same time as making their perceptual discrimination. This condition eliminated the reaction time advantage of contrasting goluboy and siniy. However, a nonverbal task (a spatial task) could be done at the same time while retaining the goluboy/siniy advantage. The dual task variants indicated that the task of discriminating color patches was aided by silent activation of verbal categories.

"""


I don't think it does it well. Compare the Russians to someone who does the task regularly in English, say a graphic designer. My guess is the differences will go away when you compare someone who practices it regularly to them.




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