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Regardless of the reason behind the move, the fact that Apple is MAKING the moves against the 2 largest ad companies seems a bit like a war declaration. They could have told Google "Get rid of this app or we kill your cert" but the fact that they did so without any negotiations means its past a shot across the bow, its a full attack.

I expect we'll see a LOT of Apple Vs Google/FB in the near future - Google/FB's business model is what is under attack here, and I'd bet it'll be fought in terms of public privacy breaches, bugs, and other embarrassments rather than direct marketing. Welcome to politics silicon valley, its gonna suck.



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