This case has gotten a lot of attention only because of who’s involved, but the Apple App Store is a headache for many businesses. Last year I was working with a company that had a white label app design studio as part of its product. Apple said they had to discontinue it, and that they were only allowed to produce one app for all of their customers to share. The company bit the bullet and spent months re-engineering and redesigning their product, it’s competitors did nothing and just spent months complaining to Apple. Apple eventually caved and reversed the rule, that company had six months of two engineering teams time wasted, their competitors wasted no resources on it at all. On top of that, the rule was already being applied completely arbitrarily by industry. Most of the worlds banking apps are white label, but didn’t receive any problems from Apple.