It seems Apple have been trying to occupy the moral high ground on privacy for quite a long time now. It's relatively easy for them to differentiate themselves from the other big tech companies, because Apple's products cost so much that, for once, you are not the product.
Unless FB and Big G start charging for their services, I don't see how they can change their behaviour.
Even if Facebook starts to charge for their service I wouldn't touch any of their properties with a ten foot pole.
I assume that they gladly take my cash to then nevertheless sell me out to the highest bidder.
They knowingly stole money from kids (via their parents credit cards) and did so knowingly and for years. They did just about everything possible to keep the stolen loot, including trying to automate their disputes on charge backs. [1]
This carcinogenic pustule of a company is unredeemable and is unable to learn anything. Money and growth is the only goal to be achieved. Fuck all consequences!
Why would I ever trust such a company with money and believe they're not lying to my face.
Unless FB and Big G start charging for their services, I don't see how they can change their behaviour.