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Check United Airlines stock price. Or Über. Or Exxon. Or Shell. Or Haliburton.


Those are companies that had enormous PR disasters and had short-term stock losses. It didn't even have anything to do with boycotts.


None of them had any significant loss. United stock was up, just two days after the incident. Many people claimed to never do business again with these companies, yet there is no indication that any significant number actually did.


Many people claimed to never do business again with these companies, yet there is no indication that any significant number actually did.

It looks like you're drawing a conclusion based on an absence of evidence of what people aren't doing anymore.




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