Team ball sports are perceived as a "way out" in low income areas. They've heard stories about someone from the area who made it to the pros. Whereas only a tiny number of athletes make a living from running, and none of them are remotely as well paid or famous as the NBA or NFL stars.
It’s such a horrible thing to emphasize to young people that they can ‘get out’ by being good at a ball sport. I saw it way too frequently growing up where peers were pressed in sports so hard by parents or coaches and education was left as a checkbox. Obviously they didn’t get their ticket out and left high school without a complete education. Such a waste.