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This is precisely my takeaway as well. I wonder if there's more to the story than described in the article – maybe he's just really hard to work with? Maybe his prototypes are two expensive to put into any large scale production, and he's not willing to compromise? I feel like this story barely scratches the surface.



Also, why didn't he start a Kickstarter campaign? I would imagine that crowd-funding would be the perfect approach to something unable to attract investors. He seems like a smart guy, I'm sure he must have considered it?

I agree too, the author really could have dug deeper and asked some questions instead of just focusing on his 30-years of failure (with some uplifting moments).


Exactly what I thought: Kickstarter


Agreed. The article also didn't really talk about what it was actually like after 30 years of pursuing his dream and failing. They just told a story without much detail. Seems like there would be a lot more interesting details.


Also while he did sacrifice a lot of savings, he still had a degree and a fallback career, even if it was a mediocre one.


Based on the limited info we have, I would guess that he's a perfectionist. I've known a couple of people who have ruined great ideas and initial traction due to their perfectionism.


I think it's even worse than perfectionism. It's a fear of success. Some engineers have this fear that they've only got a few good ideas in them and once they finish with this one, they'll never have a second one, so they've got to milk this one for all it's worth because once they're done they'll be all used up.


But in this case it's not like he's milked it at all.

Your description more aptly fits Mark Zuckerberg and Facebook.


This guy is trying to milk it, because he thinks if he gives it up he'll have no more good ideas for the rest of his life. Mark Z. on the other hand is doing just fine and could start trying to do space travel like Bezos, but he doesn't really lose anything doing what he's doing because it's working.


But there isn't any milk. Zuck is milking it. Zuck could do other things, instead he continues to do Facebook and similar acquisitions. He is milking it.

This other dude isn't getting any milk. He's pulling a teet with nothing in it.


Perhaps it's that he believes he is eventually going to succeed and he's convinced himself of this since he also consciously or subconsciously believes that if he doesn't he won't have any other ideas so he might as well try forever to get this idea to work.


Potentially, but there still needs to be milk to milk it. Sounds like this guy is too focused on an idea that he hasn't executed well.

That's like trying to milk a starving cow, because none of the other animals on your farm are alive.


An excellent example of "perfect is the enemy of good".


You can see an image of his later iterations later in the article [1]. It does look like there isn't much improvement between them, except what a perfectionist might find to tinker with.

[1] https://thehustle.co/wp-content/uploads/2019/01/protos.png


This happens sometimes to inventors who are not willing to cede control of the invention to investors. The investors aren't willing to put in $$$$ and not have control.




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