To paraphrase Arthur C.Clarke, any sufficiently advanced technology is indistinguishable from magic. Since most users _don't_ understand the technology they use, it is "magical" to them.
The real question: is it good magic or evil magic?
From a normal person's point of view, what Apple does is, usually, good magic.
The real question: is it good magic or evil magic?
From a normal person's point of view, what Apple does is, usually, good magic.