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> An article can be both informative and self-serving, and there's nothing wrong with that, provided there's no deception. Most of what you read online is self-serving, in some way.

But can it be, really? Usually one of the two goals suffers badly.

The top 50% of this article reads like low-effort content marketing cookie-cutter nonsense, and I almost stop reading there. It got somewhat interesting towards the other half, true, but someone interested in informing people instead of pushing their product (and the need for their products) could easily shorten this article by 50+%.




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