I work at Mapbox. Not speaking officially for the company here (for that see https://www.mapbox.com/privacy/), but I can say it's definitely an internalized norm that in order to earn trust as a platform we need to be very careful with any user data we get. While user-generated location data does flow into updating our map, we are aggressive about anonymizing and aggregating that data as quickly as possible (including stripping out data on the client side).
But I agree Apple has consistently advertised their focus on privacy and backed it up with their actions.
Every corporation’s legal core tenet is increasing shareholder value (i.e., make money). I’m more inclined to go with those who at least claim to protect privacy over those who don’t. :)
Google Claims to protect privacy as well. In fact they make a number of tools that are built just for that reason. But it's all marketing, and the tools are there only to really benefit Google. Just take a look at Android's Wi-Fi assistant that creates and automatic VPN to Google's servers.
My point is it isn't as back and white as companies claiming to protect privacy. At the end of the day Apple is just as bad.
sure, I raise an eyebrow at companies that 'protect privacy' but have an atrocious security record. You might try, but if you can't be bothered to check passwords for admin access in your own OS, I my not believe you have the capabilities to protect your own nuts.