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(disclaimer, I work for Google, opinions are my own)

Depends on the product you are using and what kind of data you're talking about. For Google, GSuite (the old Google Apps and GCP) are more business focused and don't really capture data about you. Free-tier products will gather more data to better target ads to you or to provide useful features.

For Microsoft, they do try to sell you products... but you have to look at other products where they do gather data on you. I'm not sure what kind of data they get out of Bing and outlook.com/Hotmail. Then you have LinkedIn, which is all kinds of data gathering (though more Facebook style).

It's sort of hard to give blanket statements about many of the large tech companies, as they have multiple divisions and products that operate differently depending on the target markets.



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